Staff Metrics
Interacted Customers
Definition: The number of customers who interacted with staff at least once.
How It is Measured
When a staff member stays within 2 meters from the customer for more than 15 seconds continuously, that customer is counted as being interacted by that staff member.
To measure only meaningful interactions that lead to sales, by default, we ignore interactions happening around the cashier area.
Staff Interaction Rate
Definition: Percentage of customers who are interacted at least once by a staff member. Staff Interaction Rate = 100% * Interacted Customers / Store Visit
Other Names: Interaction Rate, Engagement Rate
Average Visitors per Staff at an Hour
Definition: Average ratio of visitors to staff at an hour in a day. Average Visitors per Staff at an Hour = AVG (Visitors per Staff at an Hour)
Requirements: Video Data, Staff Data
Note: since there are many hours that have no visitor during the day, to avoid biases caused by those hours, we only calculate the average of hours that have at least one visitor.
Maximum Visitors per Staff at an Hour
Definition: Maximum ratio of visitors to staff at an hour in a day. Maximum Visitors per Staff at an Hour = MAX (Visitors per Staff at an Hour)
Requirements: Video Data, Staff Data
Total Staff Hours
Definition: Total number of hours worked by staff members.
Requirements: Staff Data
Sales per Staff Hour
Definition: Net sales per staff hour. Sales per Staff Hour = Net Sales / Total Staff Hours
Other Names: Staff Productivity
Greeting Rate
Definition: Percentage of visitors who are greeted by staff at least once. Greeting Rate = 100% * Total Greeted Customers / Store Visits
How It is Measured
A visitor is considered to be greeted by a staff if that visitor stays within 2 meters of the staff, and the body direction of the staff is pointing toward the visitors in at least 1 second.
Requirements: Video Data
Average Time to Greeting
Definition: Average amount of time until visitors are greeted by staff in seconds.
Requirements: Video Data
On Time Greeting Rate
Definition: Percentage of visitors who are greeted within a predefined threshold over all visitors. By default the threshold is 30 seconds. On Time Greeting Rate = 100% * Total Visitors with First Time to Greeting smaller than or equal to the threshold / Store Visits
Requirements: Video Data