Group Metrics

Group Traffic

Definition: Total number of groups visit the store.

A group is defined as a party with at least two visitors who go to the store to shop together. Examples of groups can be a group of members in a family, a group of friends, a couple, …

Individual visitors are not counted in group traffic according to the above definition.

Requirements: Video Data

Group Rate

Definition: Percentage of visitors who go as a part of a group over total visitors. Group Rate = 100% * Total Visitors going as a group / Total Visitors

Requirements: Video Data

Average Group Size

Definition: Average size of groups. Average Group Size = Total Visitors going as a group / Group Traffic

Requirements: Video Data

Group with Kid Traffic

Definition: Total number of groups with at least one kid (less than 15 years old).

Requirements: Video Data

Group with Kid Rate

Definition: Percentage of groups with kid over all group traffic. Group with Kid Rate = 100% * Group with Kid Traffic / Group Traffic

Requirements: Video Data

Group and Individual Traffic

Definition: Total group and individual traffic. Only enabled for some customers by their formal request to Customer Sucess team.

Requirements: Video Data